Strategy & Operations leader with 15+ years scaling revenue and operations across Advertising and B2B SaaS. Proven track record building high-performing teams, leading GTM strategy, and unlocking $100M–$1B+ opportunities through data-driven insights and process transformation.
Experience
Head of Mid Market Strategy & Ops, Product Marketing
2025 — Present
Intuit
San Francisco, CA
Lead Strategy & Operations for Intuit's Mid-Market Americas Product Marketing organization, owning GTM planning and execution against annual and quarterly growth targets (9 FTE).
Architect end-to-end GTM strategy by identifying key growth and retention levers, unpacking the marketing-sales funnels, and translating targets into prioritized, actionable initiatives.
Establish and run the rhythm of business, including executive reviews, cross-functional forums, and performance reporting across marketing, sales, and partner channels.
Sales Operations Process Improvement Leader
2023 — 2025
Meta
San Francisco, CA
Built and scaled a centralized Sales Operations team (8 FTE) to drive process standardization across segmentation, planning, reporting, and tooling.
Reduced goal-setting cycle time by 4 weeks by identifying process bottlenecks and implementing streamlined workflows.
Designed and deployed a standardized business reporting framework, consolidating data sources and improving reporting accuracy and efficiency.
Led a team of analysts supporting Meta's Global Commerce go-to-market strategy, including headcount planning, investment allocation, and performance analytics.
Established a centralized analytics function that contributed to achieving 160% of partnership revenue targets.
Identified and activated a $900M TAM opportunity by refocusing sales on high-value churn-risk and high-potential customer segments.
Directed annual planning processes, aligning headcount and operating expenses with strategic priorities.
Sales Strategy & Operations Manager — Advertising
2016 — 2021
Meta
New York, NY
Led Sales Strategy & Operations for the Global Head of Advertising, owning performance reporting, executive insights, and global programs to drive revenue growth and operational efficiency.
Identified up to $1B in incremental revenue opportunities by reshaping sales portfolios toward high-value advertisers.
Owned goal-setting, forecasting, sales book design and performance reporting for North America sales teams.
Management Consultant — Customer Experience
2014 — 2016
Ernst & Young
New York, NY
Delivered $6M in cost savings by redesigning outbound communications through data-driven process simplification.
Management Consultant — Business Performance Services
2009 — 2014
KPMG
Sydney, Australia
Supported the launch of a new financial services institution, conducting market analysis and identifying product and growth opportunities.
Analyst Roles — IBM, Westpac Bank, Transfield Services
2004 — 2008
Early Career
Sydney, Australia
University scholarship placement across analyst roles spanning technology, banking, and infrastructure services.
Education
Bachelor of Science — Business Information Technology, First Class Honours